Viet Nam's Store of Everything

Founded in 2004, Mobile World Group is Viet Nam’s leading retailer, South East Asia’s 8th largest and is ranked by Forbes in the Top 50 Public Companies in Asia. MWG grew rapidly from selling mobile phones before selling white goods and then expanding into grocery. Revenues grew 20x in 10 years, surpassing $5bn in 2021.

With over 5000 stores, MWG is well positioned to gain from the rise in Viet Nam’s retail sector, driven by the fastest-growing middle class in Southeast Asia – expected to reach 33m by 2020 - up from 12m in 2012.

Retail in Vietnam Navigating the digital retail landscape, Deloitte, 2019.

TGDD

Thế Giới Di Động was established to seize hold of the emerging smartphone market. It grew rapidly between 2013 and 2016, increasing the store count from 200 to 1000. Today it has a 55% market share and is a leading retailer for Apple products via its exclusive TopZone stores.

DMX

Điện Máy Xanh was launched in 2010 and has been the leading consumer electronics retail chain in Viet Nam since 2015. With more than 1900 stores nationwide, DMX has a 10% market share which it aims to grow to 50%.

BHX

Bách Hóa Xanh launched the ‘modern wet market’ concept in 2015, combining the traditional fresh fish and veg street markets with FMCG in a modern format.

BHX is positioned to become Viet Nam’s Walmart given 90% of the $60bn grocery market remains informal. In Viet Nam there are 8000 wet markets and 1.5m mom and pop stores. The modern grocery market is expected to grow 26% CAGR over the next 5 years. In 2021, MWG opened 2-3 BHX stores per day and seeks to grow from over 2000 stores to 5000 in 5 years to capture 5% of the market.

The high-tech agricultural branch of BHX, 4KFarm, supports farmers to grow vegetables of “4 No” policies of zero pesticide, non-GMO seeds, zero preservatives and zero growth substances. 4KFarm commits to purchasing 100% of these safely-grown vegetables from farmers and provides them exclusively for BHX.

Expansion

MWG continues to expand into new areas.

Nhà thuốc An Khang Pharmacy is a chain of pharmacies specializing in selling pharmaceuticals, functional foods and medical equipment in Viet Nam.

Bluetronics, launched in 2017, is the first consumer electronics retail chain of MWG in overseas markets, operating 50 stores in Cambodia.