• $30 trillion by 2030

    By 2030, global middle-class consumption could be c.$30 trillion more than in 2015 - only $1 trillion will come from advanced economies.

    Asia will represent 66% of the world’s middle class population.

  • 40% by 2040

    By 2040 Asia will drive 40% of the world’s consumption (McKinsey).

  • One billion more

    c.90% of the next one billion middle-class entrants will be from Asia (Brookings) .

    • 380 million Indians

    • 350 million Chinese

    • 210 million other Asians

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