The ‘Prince of Gymnastics,’ Li Ning won six Olympic medals, including three gold, at the 1984 LA Games, making him the most decorated Chinese athlete since the founding of the People's Republic in 1949.

Recently retired, Li Ning creates a sports brand, expanding stores across China.

Floating high up in the Bird’s Nest Stadium with 1 billion people watching on TV, Li Ning held aloft the Olympic torch to ignite the cauldron at the opening ceremony. The Wall Street Journal described the moment as ‘A Torchbearer's Commercial Coup.’

Li-Ning ranked as the No.1 domestic brand in the sports category during the 11.11 Shopping Festival on Tmall and Taobao.